In order to be really successful in real estate, there are several important skills you need to master and one of which is knowing about motivated sellers leads and how to find motivated seller leads.
As a matter of fact, if there was any other skill that trumps all others in the real estate world, it is looking for these motivated sellers. Knowing how to find them in the market today might mean the difference between a successful career in real estate or one that is a failure.
Without a good source of motivated seller leads, you’ll soon find that you waste a lot of time and money trying to convince people to give up their homes, an almost impossible task. What you really want to do is work with those who have already made up their made about selling their property but haven’t made any effort to do so yet.
The real challenge now is knowing how to find such sellers and turning them into assets. Some of the services that we aimed for realtors who are keen on finding motivated sellers and want to invest in cash for homes.
If you’re feeling like the odds are stacked against your favor, don’t worry because this is exactly why we created this complete guide about motivated sellers and to help real estate investors such as yourself find leads for motivated sellers, and how we can make that happen fast.
But first, let’s get to know what a motivated seller is.
What is a motivated seller?
Essentially, a motivated seller is someone who is eager and very much willing to let go of their property as fast as possible. Distressed sellers can also be classified as motivated sellers. These are sellers who are in a crisis and need to sell their property fast.
When searching the web, they usually use phrases like, “how to sell my house fast” and “sell my house fast.”
Examples include those who have inherited a property from a deceased relative, those in the middle of getting divorced, or those experiencing foreclosure. Other reasons they might want to sell their property could be any of the following:
- Inherited Property
- Cosmetic Work
- Needs Repairs
- Code Violations
- Un-permitted Work
- Probate Property
- Trouble Tenants
- Behind on Payments
- Job Transfer
- Job Loss
- Vacant Property
- Death in the Family
- Expired Listing
- Behind on Taxes
- Fire Damage
Finding motivated sellers
Looking for MS, motivated sellers aren’t quite that uncommon as they are a group of sellers everyone in the real industry is keen on tapping. Here are four tips we highly recommend.
Find your list
This involves using public records, internet searches, and networking to create a list of property owners in a given area.
Build a marketing collateral
You have to plan a good strategy for the best way to reach the people on your list and create sample messages you’ll send out.
Send direct mail
Using a direct mail campaign let it be known to the people on your list that you are specifically looking for them to offer help. Schedule follow-ups.
Last, prepare questions to ask those that contact you to determine which one can be classified as a motivated seller.
Find Your List
As experts would say, “money is in the listing.” Real estate investors eager to close a cash-for-home deal will soon realize that having the right list of motivated sellers, together with a smart marketing campaign, can drive their business.
There are different kinds of lists and a mark of a good realtor is knowing how to create one. It’s always advised to start from one or two lists and build it out from there. Below are a few different kinds of motivated seller leads you can market to.
- Attorneys (divorce, probate, estate)
- Out-of-state landlords
- Absentee owners
- Foreclosures (pre and current)
- Homeowners in probate
- Properties with liens
Building a marketing collateral
Now that you’ve created a list, the next step is to create collaterals you’ll use for your marketing. More often than not, this will require a couple of days of fine-tuning. Let’s say you have the capabilities to generate three marketing collaterals in a week, it should include the following:
- Direct mail piece – letter, postcard, or brochure that you will give out to potential sellers; should contain phrases like “we buy houses in any condition” and “we buy houses for cash” to grab the attention of potential customers.
- Website squeeze – this is where motivated sellers can visit your page and give out their contact information
- Phone lead-acquisition strategy – you can create a simple Google Voicemail account for this, or hire a dedicated customer service team
Sending out your direct mail
Now that you have compiled a list of leads for motivated sellers and launched your direct mail campaign, you’ve done the easy part of your 28-day timeline of getting motivated sellers.
In the coming weeks, the activity will increase but for now, all you have to do is send out your direct mail pieces and wait for responses.
While direct mail pieces are an effective tool in getting responses from your motivated seller list, including customized notes in the mail that you’ve personally written will endear those sellers to you and increase the likelihood that they’ll reach out.
Once sellers started to respond to your mail, or have reached out via mail or visited your site, now is the time to give them a call back so you can gather more information about them and their property. You can ask questions pertaining to things like:
- Why they’re keen on selling the property
- How long they’ve lived on the property
- How much they hope to earn from the sale
- The location of the property
- The name is written on the title
- What other improvements have been made on the property
Pearlydean Marketing and Organic Search
If you are serious about finding motivated sellers online, then your best bet would be by partnering with us since we use organic search to expedite the search for MS.
I’m sure you’ve heard about SEO and how it helps businesses get traffic, leads, and conversion. But it can also be used to find the aforementioned motivated sellers.
More often than not, MS usually turn to the internet to look for companies or real estate entities that can help them get rid of a property in exchange for cash.
They use keywords such as “sell my home fast,” “sell home for cash,” or some amalgamation of those phrases in order to get a hold of someone who can help them with their predicament.
With our services, we are able to look for those searches using those specific keywords online and direct them to your site and services thereby increasing your search results ranking, essentially optimizing the search results to your favor. It’s already a proven fact that those that show up at the top of the list of searches get the most attention, visits, and clicks from people.
Importance of Keywords in SEO
We are reliant on keywords to help customers gain the traffic they want. Keywords play a crucial role in organic searches and SEO. When someone types something on a search engine such as Google, the algorithm delivers the most appropriate results that best match what the person is looking for.
In this case, keywords associated with MS are phrases like “sell my house fast” and “cash for home.”
But it’s not enough that keywords are just plastered randomly on the site. How we help increase traffic to your site is by organically incorporating keywords into the content of the site. We will insert those keywords in press releases, blog posts, articles, and many more. The more these keywords are used, the higher the site will rank and the more visitors it will get.
If you’ve noticed, there is very little mention about selling throughout the entire process.
This is because if you are able to segment your buyers and provide them with effective marketing materials that connect to them on an emotional level, and you talk to them candidly about their issues, you will soon find that the task of finding motivated sellers can be easy with a little bit of practice.
While motivated sellers take up a small piece of the real estate market, they are the most desired and preferred type of sellers because they have already made up their minds and are only looking to find the right buyer for their property.
But there are many competitors out there also looking to get their hands on motivated sellers. In order to stand out and rank higher than your competitors, you need a strategy as well as the help of an experienced marketer with a proven track record of increasing a site’s ranking through an effective SEO marketing strategy, thus enabling how to find motivated seller leads & get more of them.
We are more than capable and willing to be that marketing partner for your business to increase your motivated seller leads.