It is so easy to over-optimise your keywords when performing your SEO tasks.
The best way that I find to do this is to use a spreadsheet for all of the keywords you are wanting to optimise your website for and then the relevant anchors your are going to use. First of all let’s look at the on-page optimisation.
Take the keyword term “blue widgets”. We want to rank for this term so the first task is to make sure that the term features no more than 1% within the text of your article, post or page content. So if we write an article of 1000 words then the term can only appear 10 times maximum. However, as it is a two word term we have to divide that by 2 so we are down to 5 times within a 1000 word article.
You then need to look for related terms to use for the meta tags within the page. So the first meta tag is the article title. We are going to use “Information on how to buy blue widgets online”. So the word buy is known as a modifier and modifies the keyword making it into a new keyword or what is known as an LSI term.
The next tag is the H1 tag and we are going to use “How much do blue widgets cost?” as the H1 tag. The word cost is another modifier so we now have three useful terms within the article. Bear in mind though that the blue widgets term has now been used twice already in our article.
We now decide to use an alt-tag in an image and use yet another modifier – blue widget prices online.
So as we have used the term 3 times already we have to use a minimum of 600 words in the article.
The other thing to consider are the anchors for any backlinks we are likely to create for the page. If we use blue widgets too many times within the anchor text for our links then we can soon become over-optimised.
One of the best things to use for the anchors are the URL of the website and also branded links – as long as your business isn’t called the blue widget company!
URL anchors can take several forms for diversity:
There are eight different versions you can use within your backlink anchors which will really help to diversify the links and ensure that you do not overoptimise the keyword term.